Grow
Desert Demo Electric
Campaigns
Ways to bring in more work, one at a time. Ava writes each one and it waits for your yes.
Nothing is sent, printed or charged until sending is on.
This week I have 3 ideas ready: neighbor postcards, review ask and missed calls to win back. Nothing goes out until you say yes. Texts wait until your texting number is approved, and postcards are saved, not printed.
This week's plan
2 free · 1 costs money- Costs money
201 homes near W Main St — a postcard for about $181.30
Neighbor postcards · Ready now - Free
Ask Priya for a review of the EV charger install?
Review ask · Ready now - Free
Text (480) 555-3390 back? Their call was missed and nothing got booked.
Missed calls to win back · Ready now
Each idea opens below, where you say yes, ask for another version or tell me what to change.
Working for you
- OnOpen
Your website
3 service pages, live - Not yetOpen
Google Business Profile
Not connected - QueuedOpen
Review asks
Every paid customer, queued until texting is approved - Not yetOpen
Social pages
Not connected - QueuedOpen
Neighbor postcards
Saved, not printed, until a print account is connected - Not yetOpen
Past customers
64 quiet for a year or more
Here's what I'd do next to bring in work, one card at a time. Say yes, ask for another version, or tell me what to change. Nothing goes out until sending is on.
Up next
1 of 3Also up:
201 homes near W Main St — send a card for about $181.30?
Pat had the service call — GFCI outlets on W Main St on Aug 20; it hasn't been closed out yet.
Nothing is bought or mailed: you don't have a print account connected yet. This saves the plan so you can send it the day you connect one.
No ROC number on file. Arizona requires it on every ad. Ava adds it to the card once it's on file.
Read both faces
Front. Desert Demo Electric Electrical · Mesa, AZ We were on W Main St recently. Safe power, done right. Electrical repairs, panels and lighting for homes in Mesa, Gilbert and Chandler. Call or text (480) 555-0110 Ava answers day and night. Service call / diagnostic $129 Mention MAIN129
Back. Desert Demo Electric Mesa, AZ Hello from down the street. We were working on W Main St recently. While the truck is close by, we'd be glad to take care of your place too. $129 Service call / diagnostic Mention MAIN129 Call or text (480) 555-0110 Ava answers day and night.
Taken off: 1 is already your customer. You'd pay for 201, estimated.
“Yes — we were on W Main St recently. Service call / diagnostic runs $129 with the code MAIN129. Want me to put you on the schedule this week?”
What it brought in
Calls that say a card's code aren't counted yet. Nothing here tracks opens, clicks or ROI.
Your dials
- Monthly postcard cap $400.00, $0.00 used this month. Ava never plans past it.
- Postcard look Bold. Another version on a card tries the next one.
- Texts Queued until your texting number is approved.
- Email Off for customers for now.
- Mail Rounds are saved, not printed: no print account yet.
Not yet
- Ads on Google and Facebook Not connected. Ava won't spend on ads until you connect an account and set a budget.
- Bought leads Never phone numbers or emails. Ava only mails street addresses near your own jobs.
- Google posts and review replies Waiting on Google Business Profile access.
- Check-ins with past customers Ava needs each customer's last visit date on the desk first.
How I count
Homes come from census housing density within the job's street until a print account supplies the real address count. A postcard is PostGrid's published 4×6 First Class rate, $0.902 a card. Texts and review asks come from your own calls, estimates and paid invoices, and every paid customer is asked, not only the happy ones.